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Identity

Annual Report Time

While in art school it seems like the thing to aspire to was to design logos and annual reports. An annual report in your portfolio was the cream of the crop. I don’t know why this was, but … Read More

A Little Help From a Friend

I always thought that the signs of a good manager was to surround yourself with competent people and let theme shine. Knowing what your team can do and how they work will only benefit everyone. Also, If you encourage … Read More

Let the Right One In

This sample was a challenge. I had a client that had an existing logo. There was a problem that led to a bigger issue. This client didn’t spend a lot of calories when they initially formed their logo. … Read More

Logos Meet Wrestling

When I woke up the other day about the eighth thought that popped into my mind was that I wonder if I will start designing for a women’s wrestling league. Not just any woman’s wrestling league, but one that takes … Read More

Logo Redeaux

This logo was a result of a previous logo that needed updating. Red Pine wanted to add snow shoeing to their horse riding and snowmobiling adventures. Also, they knew their logo was dated. However, they didn’t want such … Read More

Logo Design Process

Aaron Draplin Takes On a Logo Design Challenge from lynda.com on Vimeo.

I came across this video and found it validating. The process in which the featured Aaron Draplin uses to create logos is very similar to … Read More

Logo vs Typeface

I have always wanted to create my own font. Not for the sake of receiving accolades as though I just made the modern day Gotham typeface, but to experience the process of making a font.

When I create a … Read More

Ask for a little, Get a lot

A local salon didn’t need much in the way of collateral, yet realized what they had needed to be updated. Their primary concern was their appointment cards. They were running out of their current ones. Also, the design was … Read More

Communication is Key

It’s not easy when you replace a designer. It’s not easy stepping into a project mid-process. You have expectations so live up to, there is the pressure to make sure you can accommodate clients and you need to … Read More